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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1131 |
Essay's paper body
Like Starbucks, Coffee Bean offers a diverse range of original coffee, ice blends and roast styles as well as four varieties of daily brews including flavored pre-ground coffee. Another similarity with Starbucks is that Coffee Bean also has a large offering of food and beverages that appeal to all age groups from all walks of life...
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The indirect competitors for the new product line of Starbucks are Jamba Juice, fast food chains such as McDonald’s and Burger King, and other small coffee alternative providers. To differentiate with these companies, Starbucks offers some exclusive features such as quality of product and enjoyable experience at a convenient location...
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General points of the essay
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