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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1941 |
Essay's paper body
Starbucks has the ability to produce a standard roast, thus customers in theory should know they are getting a quality cup of coffee when purchasing Starbucks coffee.
The second factor adding to Starbucks brand equity is the consistency of advertising and other marketing communications which allows Starbucks brand to tell its story well...
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Although, Starbucks does not spend much money on advertising, its product message is clear through a highly recognizable logo and brand name. Another method of advertising for Starbucks is through word of mouth marketing. People who generally enjoy out-of-the-home-coffee-drinking are more likely to tell friends and family about the highly enjoyable experience they had at Starbucks, therefore increasing the customer base...
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