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The application of the academic literature to the Starbucks case does invariably lead to a degree of bias towards some theories over others for reasons that are specific to the Starbucks case. Hill (1997) emphasises three motivations for global expansion; greater returns from core competencies, location specific advantages and experience curve economies...
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The application of the academic literature to the Starbucks case does invariably lead to a degree of bias towards some theories over others for reasons that are specific to the Starbucks case. Hill (1997) emphasises three motivations for global expansion; greater returns from core competencies, location specific advantages and experience curve economies...
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