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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1196 |
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McDonalds does not portray a health conscious, luxurious atmosphere. Associating a clearly positioned “white color product†in an environment that clashes with the luxury essence of the Starbucks product, may cause confusion and inevitably tarnish the brand. In addition, McDonalds certainly does not provide a cohesive social “experience†with the Starbucks brand...
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McDonalds does not portray a health conscious, luxurious atmosphere. Associating a clearly positioned “white color product†in an environment that clashes with the luxury essence of the Starbucks product, may cause confusion and inevitably tarnish the brand. In addition, McDonalds certainly does not provide a cohesive social “experience†with the Starbucks brand...
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