Buy custom Starbuck's Swot Analysis
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1492 |
Essay's paper body
The company is a respected employer that values its workforce. The organization has strong ethical values and an ethical mission statement as follows, “Starbucks is committed to a role of environmental leadership in all facets of our business†(www.starbucks.com). It has a strong brand image associated with high quality coffee and excellent customer service...
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The company franchises and licenses 6,500 shops and has developed excellent skills in franchise management.
Weaknesses
Starbucks has a reputation for new product development and creativity. Starbucks is a premium brand commanding premium prices. However, they remain vulnerable to the possibility that their innovation may diminish over time...
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General points of the essay
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