Buy custom Starbuck's Marketing Analysis
Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
13 / 3421 |
Essay's paper body
Global expansion.
a. Higher coffee consumption in foreign markets than in the U.S.
b. Already has contact with foreign exporters.
3. Marketing in higher echelon restaurants and day-part chains (p16).
4. "Concretely defining its brand-image" (p20).
Threats ?
1. Adequate number of "A" sites in "A" markets nationally (p13)...
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Individual and small chain competitors overshadowing Starbucks' brand in local markets.
Issue Analysis
Starbucks' lead in the specialty coffee industry exemplifies the result of deftly executing a well-planned business strategy. Moreover, Starbucks is well positioned for what is expected to be a continuing rise in the popularity of specialty coffee products...
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