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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 289 |
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Starbucks has been in the driver’s seat the last ten years, allowing small and large corporations to watch the marketing strategies pay off year after year. Each store delivers a unique experience, particular to each city’s culture. “The choice of furniture and fixtures, the names of its drinks, the messages on the cups, the graphics, it’s all been studiously crafted,†(Hanft)...
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Starbucks has been in the driver’s seat the last ten years, allowing small and large corporations to watch the marketing strategies pay off year after year. Each store delivers a unique experience, particular to each city’s culture. “The choice of furniture and fixtures, the names of its drinks, the messages on the cups, the graphics, it’s all been studiously crafted,†(Hanft)...
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