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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2469 |
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In addition, Star launched a marketing campaign against rival Oneworld by offering to match status of its loyalty members. The campaign initially targeting British Airlines but will soon is rolled out internationally (Bold, 2004).
We would have to agree with Professor Yip's view of the continued successes of alliances...
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The assessment of the airline industry, through Porter's Five-Forces Model of Industry Analysis, indicates a very intense competitive industry, (attractive) high barriers to entry (attractive), increased bargaining power of suppliers (unattractive), increased bargaining power of buyers (unattractive), and threat of many substitutes (unattractive)...
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General points of the essay
STAR WARS: Jedi Apprentice, the Dark Rival
Star Alliance: A Global Network
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STAR INVESTIGATION
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