Buy custom Staples SWOT
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
2 / 435 |
Essay's paper body
I believe that Staples Inc. is on the right track to become globally the most successful retailer in terms of profit.
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Experienced management, target market – small businesses – has not been targeted before, strong brand name, smart inventory system (financed by vendors), advanced information system, marketing strategy (direct marketing, red “easy†button), low cost, delivery service (Staples Direct), outstanding customer service (Staples Easy Tech)
Weaknesses
Easy to imitate, needs a local partner for business ventures in European countries
Opportunities
As a low priced company – it does not have to fight so hard for market share; the start of developing its own products; Eastern Europe needs office supplies since there is a boom in small business nowadays...
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General points of the essay
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Track
Zuckerman vs Staples
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