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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1263 |
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Marketers must understand that marketing to a seven year old must be different than marketing to a ten year old. For example, the NFL has been working in the past few months to sharpen their focus. They have really focused on the eleven to fourteen year old group. Statistics show that the time in the life cycle when kids are making decisions about participating in football and long-lasting decisions about sports consumption and viewership...
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They have really focused on the eleven to fourteen year old group. Statistics show that the time in the life cycle when kids are making decisions about participating in football and long-lasting decisions about sports consumption and viewership.
Many teams have decided that the best way to create interest among kids and teenagers is to market to their parents, using as a hook the sporting event as the ideal family outing...
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