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| Topic: |
Business
|
| Number of pages / Number of words: |
6 / 1597 |
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It acted as a filler in the lull period.
6) Marvel was able to sign 128 new licenses in 2003 with a growth of 148% to an average fee of $ 348,000 over 2000, this was majorly due to the success of Spiderman as a movie.
7) Marvel’s share picked up after the first movie on Spiderman, before which it was hovering around $ 2 but now it is approximately worth $ 20...
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This is due to the success of the first Spiderman movie, which generated interest in superhero based themes, which further amplified the gains.
|Published Titles |Gross Profit ($'000) |
| |July '03 |August '03 |September'03 |October '03 |
|Comics |Comics |Comics |Comics |Comics |
|Toys |Toys |Toys |Toys |Toys |
|Apparels |Apparels |Apparels | | |
|Movies |Movies |Movies |Movies |Movies |
|Licensing | |Licensing | |Licensing |
|Accessories | | | | |
|Food products | | | | |
|Collectibles | | | | |
The company had a huge brand portfolio, which after being acquired by Toy biz underwent the following strategies:-
1) The company started monetizing the content library for via licensing characters for use with media product like motion picture, video games, publishing etc...
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