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Of course most of the value created by Spenncon lies in the product itself and the way it is transformed to transfer value between the firm and its customers (Stabell, Oystein, 1998). This is what the authors call the Value Chain Model. Spenncon should try to decompose itself into strategically important activities and understand their impact on cost and value...

This is what the authors call the Value Chain Model. Spenncon should try to decompose itself into strategically important activities and understand their impact on cost and value. They would thus improve their knowledge about their market offering and could more easily unbundle it (Jackson, 1985), especially the flexibility part when Spenncon isn’t responsible for the changes that occurred...

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