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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1187 |
Essay's paper body
First, to increase their sales, the company should broaden its market groups to include the baby boomers that are at the top of their “earning†power and can easily afford to pay for the “specialized bike designs†that the company is focused on. The baby boomers not only have the money but also have the time, with most of their kids in college or on their own...
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The baby boomers not only have the money but also have the time, with most of their kids in college or on their own. It is also an alternative to other fitness programs that the boomers have gone into such as the gyms and spas, by doing that it can attract more consumers. Second, advertising their products would also be a key factor in increasing awareness by focusing not only on the “ride of their life†but also appealing to the health benefits and an emphasis on the bicycle as a “green†alternative as a mode of transportation would broaden their customer base...
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General points of the essay
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