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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1543 |
Essay's paper body
It has drawn from the experiences and practices of other airlines and effectively created one that has minimized its weaknesses and threats and launched an airline that is one the most successful in its history (Czaplewski, et al., 2001).
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From its inception in 1972, Rollin King and Herb Kelleher had a simple tune to the environment of the airline...
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It was to assure passengers their desired destination in a timely manner at the lowest possible price and assure that they had a wonderful time in the process (http://www.southwestairlines.com).
The airline has an implicit motto. It has always exercised the importance of their workforce as the most essential tool and asset of the company...
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