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| Topic: |
Business
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| Number of pages / Number of words: |
14 / 3819 |
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Using this information we will also analyze the company's corporate level-strategy, business-level strategy and the systems of structure and control. This information should draw a confident conclusion on whether Southwest Airlines will be successful in the future.
History, Development, and Growth
In 1971, Rollin King and Herb Kelleher started Southwest Airlines, headquartered in Dallas, Texas...
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Their motto was, "If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline." More than thirty years later that motto is still in effect and seems to have been proven very successful...
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