Buy custom Southwest Airlines Case Analysis
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2901 |
Essay's paper body
Southwest was the first to establish a frequent flyer program. They also offer Fun Fares, Fun Packs, ticketless travel, senior citizen discounts and many other programs for passengers.
MISSION STATEMENT, OBJECTIVES, STRATEGIES
Current Mission Statement
The current mission statement for Southwest Airlines reads as follows:
The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride and Company Spirit...
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I have revised the mission statement and believe the revision below better addresses each given area.
The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride and Company Spirit and delivered in a way that is consistent with the values of our customers, shareholders, employees, and the communities in which we operate...
Essay fragment
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