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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1167 |
Essay's paper body
By using the first come, first serve method Southwest is able to fully utilize the planes capacity. Through careful planning and statistical analysis the airline developed the method in which they would insure the seats would be full. They overbook by a small percentage, knowing that some customers will not actually show for the flight...
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In the event that this has caused an oversold flight then a customer is bumped. A customer will be compensated if they are bumped, whether voluntary or involuntarily.
In the early days of Southwest, they came up with a promotional idea that has followed them through to today. The business used the idea of love, based on the fact that they loved their customers...
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General points of the essay
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