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            | Topic: | Business | 
        
            | Number of pages / Number of words: | 2 / 473 | 
                
    
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Pablo Parra-Ramirez
Southwest Airlines Case Study
10/28/08
1. a) Should Southwest save a few low-numbered boarding cards for its most frequent fliers? What is the key motivation for you opinion? What tradeoffs must Southwest consider in making this decision?
I believe that Southwest should not save a few low-numbered boarding cards for its most frequent fliers since, as Colleen Barret, Southwest president & COO, states: âone of our core values is egalitarianismâ, which means that every customer should be treated as equals, no matter how frequently fly...
        
        
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Pablo Parra-Ramirez
Southwest Airlines Case Study
10/28/08
1. a) Should Southwest save a few low-numbered boarding cards for its most frequent fliers? What is the key motivation for you opinion? What tradeoffs must Southwest consider in making this decision?
I believe that Southwest should not save a few low-numbered boarding cards for its most frequent fliers since, as Colleen Barret, Southwest president & COO, states: âone of our core values is egalitarianismâ, which means that every customer should be treated as equals, no matter how frequently fly...
        
        
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