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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 983 |
Essay's paper body
What Kelleher brought to the table that few have is the concept of human capital, an intangible asset. As was mentioned previously, Kelleher took stock in his employees and based his entire airline on the premise that happy employees make for employees that care and take ownership. That included education at their university and other seminars and the like...
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That included education at their university and other seminars and the like. Very few leaders, however, focused on their employees. Instead, it was the bottom line. While the bottom line is greatly important, it doesn't necessarily create a competitive advantage. Kelleher created a valuable core competency and apparently this has helped SWA become one of the most successful airlines in the history of aviation...
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General points of the essay
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