Buy custom Southwest Airline Corporation
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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 696 |
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Customer satisfaction is important to bring more business and earn more profit for service industry. To gain customer satisfaction, the company offered high quality service, low discount fares, convenient online bookings, on-time flight, and etc. Southwest used “point-to-point†approach rather than “hub-and-spoke†widely used by other airlines...
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Southwest used “point-to-point†approach rather than “hub-and-spoke†widely used by other airlines. Point-to-point approach provided direct non-stop route and, therefore, minimized connections, delays, and trip time.
Additionally, high levels of satisfaction can be attributed to Southwest’s employee policy...
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