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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 1989 |
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Others may be able to set up another airline, but it is not easy to create a similar culture of fun, enthusiasm and commitment. In the words of the company, 'We took a great idea and made it fly'" (Allan, 2001, p. 4).
Several sayings and slogans inform people of what Southwest stands for. For years they have had a trademark heart and you can find ?Iflyswa' in many of their ad campaigns...
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For years they have had a trademark heart and you can find ?Iflyswa' in many of their ad campaigns. "The company language is understood to be a stop-at-nothing, all-for-one, one-for-all spirit attitude is known throughout the company's corporate culture especially among the older employees" (Taylor, 2003, p...
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