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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
2 / 420 |
Essay's paper body
What worked for Southwest Airlines may not work for all industries but, as the case points out, is fairly relevant for all labor oriented industries in the US.
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1) The only airline to earn a profit through the early 1990s.
2) The only airline to ever win the industry’s “triple crown†(measure of customer satisfaction)
3) One of the most successful airline stocks.
The case study analyses how they did it.
Southwest did not use conventional strategies like that of its competitors in the airline industry which focused on entry barriers like hub and spoke networks, sophisticated customer segmentation and information via computer reservation systems...
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