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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1059 |
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Once products were being sold in a country it made sense to begin to manufacture them locally. A factory was established in San Diego in 1972, followed by the factory in Bridgend to service the UK and Europe in 1974. Akio Morita was determined to maintain the spirit of enterprise and innovation and avoid the company becoming a huge and bureaucratic entity...
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His philosophy can be described as "global localisation."
Operations were centred in small business groups which act as self-sufficient companies designing and developing products which are "sold" within the larger group. The corporate functions of Research, Strategic Planning as well as the Advertising and Marketing activities bind the diversity of companies together...
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