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Business
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| Number of pages / Number of words: |
2 / 408 |
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However, VAIO's market position has not been as satisfactory as the company would like to see it. Therefore, the company has to use a suitable market repositioning strategy in order to place itself on top of all other competing brands. We can see from the positioning table that VAIO falls under expensive and quality notebook brands...
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However, VAIO's market position has not been as satisfactory as the company would like to see it. Therefore, the company has to use a suitable market repositioning strategy in order to place itself on top of all other competing brands. We can see from the positioning table that VAIO falls under expensive and quality notebook brands...
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