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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
2 / 553 |
Essay's paper body
Generally, Totsuko was started by 2 talented Engineer, Masaru Ibuka and Marketing Innovator, Akio Morita in 1946 in Japan. The company name was later changed to SONY in 1958. From 1950 to 1999, SONY introduced many innovative products; many of the world’s first technology and even created a robotic dog named Aibo...
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Generally, Totsuko was started by 2 talented Engineer, Masaru Ibuka and Marketing Innovator, Akio Morita in 1946 in Japan. The company name was later changed to SONY in 1958. From 1950 to 1999, SONY introduced many innovative products; many of the world’s first technology and even created a robotic dog named Aibo...
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General points of the essay
Akio Morita
MICROSOFT XBOX 360 VS SONY PLAYSTATION 3 MARKETING
Marketing generally
Redefining Marketing's Role in the Corporation
Sony Corporation Executive Summary
Sony Corporation
Technology and Marketing Management of Sony Corporation
The Marketing Environment: Wal-Mart Corporation
Masaccio - Innovator Of Perspe
Marketing Plan, Target Corporation
Marketing Strategy of McDonald's Corporation
Prejudice: More Prevalent Today than 1946
Evaluation Of Sony Corporation’s Strategy
Innovator's Dilemma
Samsung: Transformation from follower to innovator
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