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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 907 |
Essay's paper body
to optimize the operational aspects of running the overall operations. It was stated that based on these initiatives they achieved 20 ? 25% lower operational costs in running the airline as compared to running it in a Delta configuration.
By using the various main concepts like low fares, great services and targeted marketing they were able to achieve good success...
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By focusing on the main strategy aspects simultaneously like lowering operational costs, optimizing logistics, increasing the service level and perceive value by portraying a high end service, Song was able to integrate these various aspects nicely.
Some of the key opportunities in the current market environment for airline industry are:
1...
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