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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1939 |
Essay's paper body
“Asked why McDonald's was sponsoring Euro 2004 by a deal worth ?15m, Jeff Wahl, the company's director of worldwide marketing, said: "It's important that we build brand loyalty with kids, sponsorships like Euro 2004 are a great way to accomplish this." Moreover, we always see the advertising that McDonald’s organization supports kiwi kids’ football campaign...
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They always donate to sponsor kid’s football program. Sport is acknowledged by the junk food manufacturers as an effective means of reaching the crucial youth market. Thus, the organizations go out of their way to learn the needs of the different stakeholder groups.
“Another strategic communication response involves defensive response strategic such as denial, excuse or justification, all of which involve the organization reacting less aggressively to criticism†(Ronald D...
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