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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1773 |
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SoBe’s first beverages were based on teas and juices supplemented with herbs and nutrients, namely ginseng, ginkgo and guarana. These contents suggested healthy products. However, ‘healthy’ soft drinks seem to be something entirely new, especially for young people who often do not attach great importance to healthy products at all...
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However, the combination of these aspects with an image of pleasure (hedonism) and ‘coolness’ made these ‘lifestyle-drinks’ attractive to the target group.
The ‘coolness’ also derives from the packaging. ‘Chunky’ bottles labelled with the two-lizard logo, representing the yin and yang of life; again suggesting healthy lifestyle-products...
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General points of the essay
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Herbs
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