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| Topic: |
Business
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| Number of pages / Number of words: |
12 / 3304 |
Essay's paper body
However, in the late 80's and early 90's, about the time that many companies exited the market via acquisition, the Snapple founders; Arnie Greenberg, Leonard Marsh and Hyman Golden with the help of professional management, created the Snapple Brand Legacy. "?brand associations enhance the core product?and are a crucial aspect of most product offerings...
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"?brand associations enhance the core product?and are a crucial aspect of most product offerings. Brands are names or symbols that marketers have introduced to make product differentiation concrete. They assert that a firm's products are different from those offered by competitors" (Silk 2006). The Brand of a product simply becomes the positive feeling the consumer has towards the product and is sometimes called Brand Equity...
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