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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 966 |
Essay's paper body
Especially at the time of the case, more and more consumers want to eat and live a healthy lifestyle than ever. Focus on the fact that Snapple is a healthy alternative to soda. Considering the market share held by soda pop manufacturers, there is certainly a lot of business out there to be taken by non-soda alternatives...
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Some traditional soda consumers can be convinced that Snapple is a better choice and is just as "hip" as drinking Coke or Pepsi.
Expected Benefits of Recommendations:
The above conclusions, if implemented properly, should help Snapple increase its overall market share and sales volume over the next 1-2 years...
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