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Topic: |
Business
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Number of pages / Number of words: |
59 / 16492 |
Essay's paper body
In the last ten years, the competition has increased substantially with new agencies joining the market; and former agencies expanding their services to meet new clientsâ requirements, getting technical assistance from international advertising networks to set new standards for advertising in the country; and of course, technology offering more scope to the media...
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The growth of the advertising industry since 1967 demonstrates a direct relationship between the economic growth of the country and purchasing power of the consumers. Informal advertising agencies are continually springing up in competition with formal ones.
The advertising agencies have clients which are primarily comprise of private national companies (PNC), multinational companies (MNC) and non government organizations (NGO)...
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General points of the essay
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Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
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