Buy custom sky BSB
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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 553 |
Essay's paper body
There is a huge population of potential customers who have decided to wait and see which company would succeed rather than committing themselves to buying equipment that might soon be obsolete. BSB had been no match to shrewd, aggressive marketing and capital expenditure of Sky TV. Sky should offer BSB about 30% share in possible merger...
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Sky should offer BSB about 30% share in possible merger. Even though Sky has gained bigger market share, it still has weak advertisers compared to BSB. Sky should ask for 50% share if BSB offers first the idea of merger. As can be seen from the payoff matrix, it is BSB that is in bigger trouble compared to Sky TV...
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