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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 599 |
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The disposition informs Hilton marketers on evaluating potential asset sales and selling particular hotel properties to obtain premium prices. It has been a successful trend of Hilton to retain a management or franchise agreement when selling; however, Hilton is not opposed to selling hotels without maintaining the Hilton brand...
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The Hilton Corporation is the mother company of several hotel brands in the United States. By forming a strategic alliance with Hilton Group Plc., Hilton Corp. has gained market share and increased brand loyalty and awareness. Both organizations share their customer base by innovating on marketing and sales programs...
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