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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2320 |
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This incredible increase of sales also enabled BMW Group to increase our market share among all main automobile markets increasing our sales in the North American market by 20.4% (Bayerische Motoren Werke AG, 2003). BMW Group has proven with the MINI brand that there is a place for a premium car in the small car sector (Bayerische Motoren Werke AG, 2003)...
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Currently our most popular markets are United Kingdom and United States. In the United States, the MINI Cooper won the "North American Car of the Year Award 2003", but the United Kingdom sold 34,715 units in one year (Bayerische Motoren Werke AG, 2003).
The biggest threat is the introduction of imitation MINI's or other comparable cars by our competitors...
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