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Silvana Chocolate Analysis Speech

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Essay's paper info

Topic:	Business
Number of pages / Number of words:	2 / 432

Essay's paper body

MINUTES OF A MEETING OF THE SILVANA CHOCOLATES LTD AND THE GOGETEM ADVERTISING AGENCY HELD IN THE BOARDROOM AT SILVANA CHOCOLATES LTD ON THURSDAY 17TH AT 11:00

1) PRESENT

Mrs. Silvana Chocolate Mr. Nevermind Tesco

Mr. Pierre Chocolate Mr. Haagen Daasz

2) APOLOGIES

No apologies were received

5) BRAND IMAGE

It was agreed by both, the owners of the chocolate factory and the Gogetem Advertising Agency to establish Silvana Chocolates as a luxury brand on the English market mainly focused at a wealthy target group from the age of 40 to 70 positioned 20% above the market price...

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