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Topic: Business
Number of pages / Number of words: 2 / 361
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SIA is among the few airlines that have a very strong and positive brand reputation. A recent survey placed the value of the SIA brand st SS332 million, the seventh highest among Singaporean companies. The high brand value is a result of conscious decisions and strategies implemented over a long period of time...


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SIA is among the few airlines that have a very strong and positive brand reputation. A recent survey placed the value of the SIA brand st SS332 million, the seventh highest among Singaporean companies. The high brand value is a result of conscious decisions and strategies implemented over a long period of time...


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