Buy custom Service Marketing Management (SAGA)
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| Topic: |
Business
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| Number of pages / Number of words: |
14 / 3854 |
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They each have specific roles within the organization not only as marketing tools but also as ways of providing the best possible standard to there customer base.
It is important for any organization to be able to understand that services must be what the customer wants and needs. Saga also offer the opportunity in many of there services of broadening there wants and needs to cover other elements of there lives...
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Saga also offer the opportunity in many of there services of broadening there wants and needs to cover other elements of there lives.
They know that putting these services is of paramount importance and the way that they are put together will compliment all there other services.
For instance a couple in there 50s are sat in a doctors surgery reading the Saga Magazine needing a holiday they read about the offers Saga have so they contact Saga Holidays, Saga Holidays in turn advise the customer that it would be beneficial for them to take out holiday insurance...
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General points of the essay
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