Buy custom SERVICE DOMINANT LOGIC: AN ANALYSIS OF UNIVERSAL STUDIOS ORLANDO
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Business
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| Number of pages / Number of words: |
9 / 2344 |
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In order to further challenge the Disney dominance, by 1996 Universal had decided that they needed to create an entire resort destination. The expansion included a second theme park (Islands of Adventure), a night-life district (CityWalk), and an eventual three hotels (Hard Rock, Portofino Bay, and the Royal Pacific)...
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The expansion included a second theme park (Islands of Adventure), a night-life district (CityWalk), and an eventual three hotels (Hard Rock, Portofino Bay, and the Royal Pacific). “Thanks to this major new expansion, the tourism downturn that nearly decimated most of the industry in 2001 and 2002 had little impact on Universal… Rumours of expansion are back in the air – venues have been added, or remodelled at CityWalk (including the popular Red Coconut Room nightclub), the once venerable “Back to the Future†attraction at Universal Studios has been closed to make way for a new A-List attraction (rumoured to be based on the upcoming movie “The Simpsons†– from the Fox TV Show), and rumours persist that Harry Potter may be coming to Islands of Adventure – whether the specifics of these rumours are accurate remains to be seen – what has been confirmed is that major expansion is planned for the next three years...
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