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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
11 / 3032 |
Essay's paper body
In this case the theory's reliance on price is
broadened to include all 4 P's of the marketing mix (Wilkie,
1990, P. 98). This application of microeconomic theory is
particularly applicable to organizations active in product
categories that are cluttered with competition. It is also
useful where sufficiently large markets with distinct sets of
value preferences are found, or when the organization
chooses to proactively build a stronghold by creating value
preferences among a set of consumers...
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It is also
useful where sufficiently large markets with distinct sets of
value preferences are found, or when the organization
chooses to proactively build a stronghold by creating value
preferences among a set of consumers.
Segmentation as a process consists of segment
identification, segment selection and the creation of
marketing mixes for target segments...
Essay fragment
General points of the essay
Product, positioning, segmentation
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