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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1102 |
Essay's paper body
They must also allow for continuous adaptation to changing markets and economic conditions. The core function of a marketing manager, however, is to identify a specific market, or group of consumers, and then deliver products and promotions that ultimately maximize the profit potential of that targeted market (Business Encyclopedia, 2007)...
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Because consumers act out many different roles they sometimes alter their consumption decisions depending on the particular; play they ate in at the time (Solomon, 2004). Attitude also serves a means of organizing beliefs about objects or activities such as brands or shopping. iPod has created a product for consumers that have different attitudes...
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General points of the essay
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TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas...
Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
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