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| Topic: |
Business
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| Number of pages / Number of words: |
12 / 3228 |
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On a global scale we may divided by global region such as Europe, North America, South America, Asia and Africa.
Geodemographics Segmentation
There are several commercial geodemographics segmentation schemes available, that combine demographics and geography segmentation basis. This approach aims to identify groups of small geographic areas that have similar demographic profiles...
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These tend to suffer from the fallacy of averages. Some areas may be genuinely relatively homogenous but many are not and this can be very misleading.
Psychographics Segmentation
Although demographic segmentation is useful, marketers can use alternative segmentation variables which aim to develop more accurate profiles of their target segments...
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