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Business
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| Number of pages / Number of words: |
2 / 425 |
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Retrieved May 17, 2003 from Scottsdale Chamber Area website, http://www.scottsdalechamber.com.
Todd, W. (2003) Try an All-Inclusive This Year! Retrieved May 12, 2003 from, http://gocaribbean.about.com.
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According to Kotler, "a market segment consists of a large identifiable group within a market, with similar wants, purchasing power, geographical location, buying attitudes, or buying habits" (Kotler, 2003, p. 164). Travel Industry of America statistics shows 23% of Americans will choose all-inclusive resort to vacation...
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