Buy custom Secondary data & marketing research insight: "The case of Innocent Drinks".
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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1619 |
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I feel that it does not know who the main clientele are and who they should be marketing their product towards. The niche market in which they find themselves is ever expanding and to keep up with trends and with the consumers changing needs we must go back to basics and reassess the businesses outlook and targets for the future...
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Big companies such as Coca-Cola are re-branding all the time, from the celerity craze of a couple of years ago to a more homely marketing approach currently. In order to re-invent themselves and cement their place as the market leader within the health and fruit juice market, Innocent must look at a number of things including product portfolio and other areas of the general health market they could look at expanding into, rather than being simply known as "the smoothies company"...
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