Buy custom Searching for the Right Advertising Agency

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In the process Gateway changed advertising agencies five times over the past six years and three times in a 14 month period from early 2002 to 2003.

Gateway's Agency History 1993 to 1998

Until 1993, Gateway 2000 relied solely on print advertising that was produced in house. However, as the company grew rapidly, it decided to add television ads to the media mix and to retain the services of an outside agency to work with its in-house advertising department...

However, as the company grew rapidly, it decided to add television ads to the media mix and to retain the services of an outside agency to work with its in-house advertising department. The company's first outside agency was Carmichael Lynch, Minneapolis who was hired to handle its television advertising...

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