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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 985 |
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Some of these can be beneficial and others detrimental. The job of a marketer is to asses and evaluate all of them in order to give the company the best possible chances of avoiding the pitfalls and exploiting the opportunities. These can be broken down into internal and external factors with internal being factors within your business environment which you generally have control of such as staff, advertising, product and producing decisions...
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These can be broken down into internal and external factors with internal being factors within your business environment which you generally have control of such as staff, advertising, product and producing decisions. The external factors are sub-divided into micro and macro-envrromental factors. The micro environmental factors are all affecting factors in your business’s immediate environment such as suppliers and intermediaries...
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