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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2134 |
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Tata motor’s Tata safari was thought to be expensive. Tata sumo a UV in the cheapest segment was a rival of M&M’s Bolero. In 2004 GM launches Chevy Tavera an SUV that competed directly with Scorpio with sales of 2700 units in 3 months.
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The IDAM team worked with AVL (An Austrian Company with expertise in power train engg) to develop an engine with 109 hp that was the best in India...
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To keep the cost low M&M turned over a significant process to suppliers. The major systems were designed and engineers by suppliers who also carried out the testing, validation and materials selection. M&M’s involvement was limited only to specify performance targets, costs and acting as an integrator in bringing together the components to create a final product...
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General points of the essay
Marketing Report On Tata Tea
Tata
Scorpio - Mahindra & Mahindra
Scorpio from Mahindra: A Brand Positioning Decision
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Tata Case Study
Tata Daewoo
Tata House
Tata Motor Company
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Tata Nano
tata motors
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Tata Industries
Tata Teleservices
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