Buy custom Scorpio from Mahindra: A Brand Positioning Decision
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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1265 |
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Also, it is important to decide if the vehicle should be positioned on the functional benefits or the emotional benefits. Thus, the salience of the claims with the customer needs to be taken into consideration.
3. Strategic Fit: The positioning of the vehicle needs to be in sync with the overall business strategy of M&M...
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Strategic Fit: The positioning of the vehicle needs to be in sync with the overall business strategy of M&M. The overall strategy of the firm has to drive the positioning of the new vehicle and vice versa.
4. Distinctive Competitive Advantage: The new product needs to understand if it has any distinct competitive advantage vis-a-vis competitors...
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