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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1301 |
Essay's paper body
This is indicative of the enormous potential that lies ahead for the growth of franchising in India. Another important factor that is promoting the growth of franchising is the huge entrepreneurial energy and skills that are available in the country and this is generated and supported by the demographics wherein more than 50 percent of the population is less than 25 years in age and more demanding of improvement in the quality of their lives...
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The presence of a large Indian population all over the world, including in the United States, and increasing international travel is contributing to easy recognition of foreign brands and the Indian media is doing a great job in fueling demand for foreign and local brands.
Current Status: While franchising as a business model has been known in India for decades there is clearly an unprecedented interest in adopting this model in recent times as is evident from the growth rate of 30 percent to 40 percent per year as witnessed in the last four to five years...
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General points of the essay
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