Buy custom Schwinn Bicycles
Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
8 / 2004 |
Essay's paper body
Strengths and Weaknesses.
Strengths:
For a long time had a big chunk of the market.
Brand synonymous with durability.
Weaknesses:
Image challenge (no longer appealing to people under-30).
Still recovering from bankruptcy court.
Most of its production is made in Asia (bad for high-end part of the market)...
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Competitive Advantage.
American Icon (established more than 100 years ago).
Very strong historical brand.
D. Current Marketing Mix Strategies
i. Target Market.
People who are looking for a high-end, high-tech bicycle (young, adventurous…).
Seniors and snowbirds who recall the brand with nostalgia...
Essay fragment
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