Buy custom Schwinn Bicycles Marketing Case Analysis
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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 884 |
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Consumers are also concerned about price and service. Also the demographic of peer ownership will influence consumer purchasing criteria. Clearly the college in Colorado had a few select brands. Some manufacturers are fortunate to capture these traits within their brand. Trek has successfully secured 24% of the market and is a respected brand...
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If Schwinn is able to successfully market mountain biking as truly American than "Made in America" will positively impact consumer purchasing. As with automotive purchases, consumers of bicycles are driven to purchase the product that best meets their needs. Country of origin matters greatly when the quality is lacking...
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General points of the essay
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